If you’re on the Apple website shaking your empty, tear-stained wallet at the screen in anguish, you’re not alone.
While iPhones have always been pretty pricey, they are a lot more expensive than usual this year – and unfortunately, it’s down to Brexit.
In the UK the iPhone 7 starts at £599, and the iPhone 7 Plus with the same storage space starts at £719.
How much do all the iPhones cost?
32GB – £599
128GB – £699
256GB – £799
iPhone 7 Plus
32GB – £719
128GB – £819
256GB – £919
‘This makes sense,’ I hear you say. ‘There’s more storage space, so obviously it will cost more.’
This would be a valid explanation if the iPhone’s weren’t significantly cheaper in the US.
In fact, Apple made a particular point of saying the new 32GB phones would be the same price as the woefully abysmal 16GB phones they’ve been selling thus far.
The iPhone 7 starts at $648 in the US, or $769 for the iPhone Plus. This directly converts to just £490 and £579 respectively.
And to add insult to injury, the cost of the iPad Pro – which was released earlier this year – has bee pushed up from £499 to £549.
Although Apple is yet to officially explain what’s going on here, it’s likely because sterling is still so weak from the Brexit vote in June’s EU referendum.
After the referendum result was announced on June 24, the pound plummeted, hitting its lowest levels against the dollar ever.
Now sterling is making tiny gains, but we’re still not looking great.
Click to enlarge:
As you can see from this graph (thanks, Yahoo Finance), the pound dropped significantly in June and hasn’t ever really picked itself up again.
Compare this to the soaring heights of October 2015, when the iPhone 6S was released. Sigh. How wonderful those days were.
Still, if our ongoing economic crisis hasn’t put you off paying almost a grand for an iPhone, they are available in black, jet black, gold, silver and rose gold, and will be available to pre-order today. Orders start shipping on September 16.