Following Volkswagen’s recent problems with its diesel engines, the German manufacturer decided to cut back on their TDI powerplants and focus on greener technologies. For example, they will roll out new electric vehicles shortly.
This is all fine and good, but it leaves a large gap in the market: what about people who love their diesel-powered cars? When their trusted Golfs, Jettas and Passats finally die, what will they replace them with?
Chevrolet thinks these customers are loyal to their specific fuel type, not a particular brand: this is why the Cruze will soon get a new diesel powerplant, specifically a 1.6-litre engine. The engineers are so proud of this new four-cylinder’s quietness they called it Whisper Diesel.
According to General Motors, the diesel market isn’t dead: their new Colorado Diesel is selling well, meeting its sales objectives months after month.
GM’s offensive in this segment will starts in the next few years: according to their predictions, VW will have to stop selling cars shortly. After 2019, the environmental restriction will get tighter and tighter, forcing them to either completely redesign their system or stop selling diesels altogether.