Amazon has been forced to remove ‘offensive’ Hillsborough-branded clothing from its online marketplace.
Women’s underwear with the number ’96’ written on it and clothing with the logo ‘Keep Calm and Truth Justice’ were just some of the items being sold online.
The site was forced to remove the products after makers were accused of trying to profit from the tragedy.
Sellers were criticised for being ‘shameless’ and ‘offensive’ for using the photos of the Hillsborough disaster victims on merchandise.
Steve Rotheram, MP for Walton, who was at Hillsborough on the day of the disaster, told The Echo: ‘I think after a 27 year long fight for truth and justice that it is reprehensible for anyone to try to commercialise a tragedy in order to cash-in on people’s grief.
‘I would hope that Amazon could speak with those shamelessly selling tacky items of clothing, to ask them to voluntarily withdraw sales and donate any profits made to date to the families.’
Other items on sale included a portrait of the victims’ faces, hoodies, beer glasses, mugs, shorts caps and t-shirts with the number ’96’ and logo on it.
They were being sold by sellers CHMLilySunrise and AYLYHIN.
The Hillsborough disaster claimed the lives of 96 Liverpool fans during the 1989 FA Cup semi final match in Sheffield on April 15, 1989.
In a statement, Amazon said: ‘All Marketplace sellers must follow our selling guidelines and those who don’t will be subject to action including potential removal of their account.Last month, after fresh inquests into the death, the jury ruled that they had been unlawfully killed.
‘The products in question are no longer available.’